Before beginning to analyze the performance of Abercrombie and Fitch we must have a look at the background of the company. Abercrombie & Fitch better known as A&F is retailer whose main focus is on casual wear for people who are of the go getter nature. The company was funded in the year 1892 and presently its headquarters are in New Albany, Ohio. The main products sold by this company are apparel, accessories, personal care and footwear. The brand gives exclusive importance to the young generation and this can be observed in the way they plan the layout of the store to the customer care executives hey employ in their stores. The primary revenue of the company comes from operations in USA and the company has expanded to other markets in the world as well (Thompson).